Clio Sports Emerging Creative Award.

Like any creative, I get antsy when red tape prevents your favorite ideas from getting out.

So, during a brief dead zone at the agency, Alex Mayeri (Art Director), Emerson DeBasio (producer) and I decided to submit a concept to the 2023 Clio Sports Emerging Creative Competition. We were tasked with creating a dynamic print and OOH campaign that shoots the Michelob ULTRA can or bottle as if it were an athlete. I whipped out my camera for the stills, wrote the script, pulled out my mic for the voice over and (in true creative fashion) went above and beyond what the brief asked for.