Introducing :
Illustrate Change
A lot has changed in medicine. But what hadn’t changed was how people are represented in medical Illustrations. Fewer than 5% of images in medical textbooks show dark skin. We believe that creativity possesses unparalleled power. So we harnessed its potential to address the challenge head-on. Partnering with Johnson & Johnson, we joined the movement to improve representation in medicine by creating the first public library of diverse medical illustrations. Because better representation leads to better outcomes.
Agency: Deloitte Digital
Creative Directors: Jones Khral, Milton Correa, Aaron Sidorov, Angela Williams,
Art Director: Shamel Washington
Copywriter: Me
Photographer: Me
Awards & Recognitions
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In 2024 Illustrate Change won 4 Lions:
Silver - Sustainable Development Goals
Bronze - Innovation
Bronze - Creative Business Transformation
Bronze - Brand Experience & Activation
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In 2024 Illustrate Change won:
Titanium - Best In Show
X5 Gold
X2 Silver