Introducing :

Illustrate Change

A lot has changed in medicine. But what hadn’t changed was how people are represented in medical Illustrations. Fewer than 5% of images in medical textbooks show dark skin. We believe that creativity possesses unparalleled power. So we harnessed its potential to address the challenge head-on. Partnering with Johnson & Johnson, we joined the movement to improve representation in medicine by creating the first public library of diverse medical illustrations. Because better representation leads to better outcomes.

Agency: Deloitte Digital

Client: Johnson & Johnson

Creative Directors: Jones Khral, Milton Correa, Aaron Sidorov, Angela Williams,

Art Director: Shamel Washington

Copywriter: Me

Photographer: Me

Awards & Recognitions

  • In 2024 Illustrate Change won 4 Lions:

    SILVER: Sustainable Development Goals

    BRONZE: Innovation

    BRONZE: Creative Business Transformation

    BRONZE: Brand Experience & Activation

  • In 2024 Illustrate Change won:

    TITANIUM: Best In Show

    X5 GOLD

    X2 SILVER

  • In 2024 Illustrate Change Won

    GOLD: Creative Business Transformation

    GOLD: Digital/Mobile (website)

    SILVER: Creative Effectiveness

    SILVER: Design (Integrated Campaign)

    SILVER: Design Craft (Art Direction)

    SILVER: Design Craft (Image Creation)

    SILVER: Health Equity

    BRONZE: Integrated

    BRONZE: Partnerships & Collaborations

    BRONZE: Public Relations

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