Smart Finds a Way.

Smartwater was ready to announce a 2-year partnership with one of the most beloved Gen Z stars in the world - Zendaya. So, we created a campaign dedicated to celebrating those who define ‘smart’ on their own creative terms.

Agency: VML

Creative Directors: Gabriel Jardim & Guto Monteiro

Copywriters: Kareem Shuhaibar, Hannah Kirkeiner & Me

Art Director: Kylie Vandeven