Agency: Trndsttrs

Challenge:

Covid-19 had turned the world upside down quite literally.
North Face reached out to Trndsttrs Media for a fresh campaign
To flip the switch and set their audience back in motion.

Solution:

We pitched and executed a content/influencer campaign called 'Reset'. A fresh start on a platform ironically North Face had yet to explore; Tik-Tok. After ideating the concept direction I hired a musician from Kansas City by the name of PmBata (now a multi-million streamed artist) to curate an anthem worth creating for. Even the NFL picked up the tune for its own content.