Agency: VML

CHALLENGE

When big news breaks, the internet looks for the hottest takes and best jokes. The best jokes are those that are the easiest to make. Facebook's new name, Meta, has the same letters as Wendy's top product: meat.

RESULTS

"This was the best by far. Wendy's, I think, won with this one." — Mark Zuckerberg

• 18.7M Twitter impressions

• 625% increase in mentions

• 4.5x above-average engagement

• 116M earned media impressions