Brands Just Wanna Have Fun.
Once we landed the digital AOR spot for Dave & Buster’s, I knew we’d share lots of laughs, smiles and free skee-ball on the account. And being from the midwest, my Dad ironically had been preparing me for this client my entire life.
Agency: Deloitte Digital
Creative Directors: Lora Faris & Zac Carrol + Michael Raymond & Dan Smith
Copywriters: Alex Oshima & Me
Art Directors: Alex Mayeri, Nicole E Lewis & Robyn Yeh
The Power 5 Lineup
As a copywriter who first began writing poetry & music, I always look for an excuse to incorporate that skillset in the agency space. So I composed this little jingle, created a few demos and joined forces with Heavy Duty to create this ear worm for the new Dave & Buster's Fall Promotion. (Still mourning the boom bap version of this song from my graveyard).
The Fun Phantom.
Since Dave & Buster’s wanted a more light hearted take on a horrific holiday, we created a ‘who-dunnit’ like scavenger hunt that had every fans post notifications on all October long. We dropped lore that a so called “Fun Phantom” was stealing fun from Dave & Buster’s and rewarded anyone who solved clues on our custom micrsoite free prizes based on the fun he took. He would of gotten away with it too if it weren’t for those meddling fans.
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Clue #1
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Clue #3
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Clue #6
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Clue #10
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The Phantom's Reveal
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Microsite
Main Event: Summer Season Pass
Since Dave & Busters is the parent company of Main Event, we had the privelege of creating for their brand as well. With more summer free time for their kids than they know what to do with, parents were in search of a go-to that not only kept them occupied, but created special experiences the family could share in together. So with the Main Event Summer Season Pass, customers could pay once to do all activities whenever they wanted all summer long.