Long ago in a manifesto far, far away…
There was a Hypegeek to rule them all. A voice so powerful, it didn’t just win clients, it won over an entire gaming audience. He did everything from composing and recording entire music compositions to snapping pictures of his own console for dank memes. There was no question that a VR fan was dubbed the chosen one for bringing the metaverse together.
Agency: VML
Creative Directors: Kyle Gracey, Glen Scott, Tanner Rogers-Goode, John Geany.
Copywriter: Lauren Kimak, Cody Turk, Isabel Burton, Me.
Art Directors: Ivy Gao
Freelance Project
Before being signed on full-time to VML, I suggested turning a spoken word type manifesto into a song. 4 months later, the pitch was won and the manifesto was adopted as a practice that would help win more new business.
Brand Music.
Having a pitch manifesto head bop wasn’t enough for us. We had to dig deeper into the briefs and align with upcoming rollouts to get music consumer-facing. So, we pitched everything from a Holiday ballad about spending time with family all year round in VR to a Game Night Anthem about gaming with friends across the world. We couldn’t act as talent for any of the creative, but my co-workers and I solved that by recording ourselves entirely as avatars. Ready For The Holidays became the first song on streaming platforms to feature an avatar.
Ready For the Holidays amassed 146,000 streams organically without any paid media. Still waiting to be the first brand that shamelessly plugs their sound-cloud link under viral tweets.
When the budget doesn’t cover backup vocals, your method acting capabilities for the 6 voices in your head come in handy!!
Campaigns
Assisted the ideation, development, and rollout of numerous AAA releases. Resident Evil 4 VR sticks out to me on the account of 2 reasons. First, I’d been wanting to create an immersive trailer to show the stark differences between flatscreen gaming and 360 immersion for ages. Coupled with the evolution trailer, we brought a cheeky secret agent voice to help players prepare for the mechanics they had never experienced in the previous 14 ports. The second, I went out of my comfort zone and became the first member of my team to play the initial horrifying 20-25 hour campaign just to bring these insights. A Silver Addy ain’t a bad consolation prize.
My Pronouns Are Crown/Me
The bread and butter of my time with the Oculus or ‘Meta Quest’ social account was spent creating a workstream that would end up unintentionally becoming the majority of our scoped work. Real-Time Content. Turned out to be the most successful creative approach on every social platform Meta Quest had. Who knew becoming your audience would engage them?
