You don’t hear about it on the news.
It’s not trending.
And for something that impacts so many lives—especially Black and Brown ones—it’s almost invisible. So we made it impossible to ignore. We teamed up with Wilson to create the first-ever Sickle Cell Awareness Ball—a basketball designed to stand out and start conversations on and off the court. Because when something’s been left out of the spotlight for too long, you don’t whisper. You show up loud.

Agencies: Deloitte Digital / Havas

Client: New York Presbyterian

Creative Directors: Aaron Sidorov, Shamel Washington, Drik Gosh, Angela Williams, Dima Rigby

Copywriters: Me

Art Director: Alex Mayeri